Started as a spin-off of a research programm of the Wageningen University (NL) into the healing effects of natural honey, Bfactory has become a worldwide distributor of honey based wound- and skincare products for both human and veterinarian use. Offering a wide range of products and brands in various markets, Bfactory deserved a strong identity to represent this. Building further on the original idea, we created the ‘Bee-factory’ using different elements to reflect the diversity of the business, but all linked to honey as key element. The elements can be used freely in all media, creating a clear link, but also giving a lot of flexibility (“free as a bee” we often say:) – individual freedom and responsibility, but all working together!
