PartsPoint wanted to harmonise both internal and external communication and bring several divisions under the PartsPoint umbrella brand. Also the brand was used as a formula brand to import partners. Mission was to create a logo that allows clear communication of each division and expresses PartsPoints ‘raison d’être’ to the market; the best and most efficient key turning point for all car parts and accessories needed. Only restriction was to keep recognition to the existing and registered PartsPoint Holding logo.
PartsPoint Group became part of the Alliance Automotive Group (AAG) in 2019, one of the leading players in the European aftermarket, specialized in the distribution and sale of automotive parts and accessories. Alliance Automotive Group Benelux is based in Ede, the Netherlands, and is responsible for a number of renowned companies. The largest of these are the wholesale chains Alliance Automotive Trading, Brezan and Staadegaard TC.
