Christmas and Easter we often enjoy with our friends and family. Decoration, food, drinks and home cooked dinners are key in many households.
PLUS Retail wanted to create a stronger synergy between their media campaigns, in-store communication and packaging designs to assure customers everything they possibly need, can be found at their local PLUS store.
In close collaboration with JWT Amsterdam and client, a strong visual language was created that is recognizable in all media and can be easily adapted to all types of packaging. Premium quality is reflected by product photography.
The Plus FeestMoment ‘tag’ is the visual anchor and plays a dominant role in all media, creating a stronger awareness in-store and on shelf.
