PLUS Lamps

Focus in the development of PLUS Lamps design system was on what is most important for consumers to come to the right choice. Leaving out everything else to communicate crystal clear. Together with client we looked extensively what information should go on the facing and what information can be presented on the sides. Keeping in the Wattage reference in current transition phase between traditional and LED bulbs, was one of the key-elements. The purple colour code for LED category was followed, but a dark gradation in the background is used to give the product shots even more stand-out.


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